Crusher replacement cycle is long, how to maintain stable growth of sales business?
Over the years, the company has accumulated a lot of customers in the related crusher industry, but few have re-ordered crusher products because of machine damage. Many customers come to the factory to order a new crusher production line because of the expansion of production scale or go to another place to operate.
Stone crusher as a large mining machinery, the service life is generally long, if used properly can also extend its service life. If used properly, there is no problem with a crusher production line for more than ten years.
Zhang always in Zhangjiakou, Hebei Province in 2008 on my company's hammer crusher production line, specially used to break limestone. He is on the PC1814 series full set of Shandong Sanxiang Heavy machinery production of crusher production line, an hour of more than 300 tons of output. A few days ago, on a business trip, I happened to pass by his stone factory, and I went to visit him. After meeting and greeting, see that the machine is producing, and came to the production workshop to see the actual production of the stone crusher production line. The machine produced in 2008, has been 15 years now, in addition to changing the crusher rotor assembly in the middle, basically did not experience too large machine maintenance operation. I smiled and said to him, "You don't want a new machine, how can our company carry out business?" Mr. Zhang said that your stone crusher products are really durable, and my crusher production line has become a business card of your factory here. Many friends who came to see the machine later set your crusher products, and now the effect is relatively good.
Yes, the crusher products produced by our company are durable, and customers also use them in actual production. Once purchased, in addition to the expansion of reproduction or new business in other places, the elimination of the crusher production line is very little, resulting in a lot of customers who want to buy our production of used machines can not find the supply. In recent years, with the implementation of the national green mountains environmental protection policy, many original open-pit mines are not allowed to dry, thinking that this can have second-hand crusher products to buy it? The actual situation is still not, many customers will be the original machine dismantled after the mobile crusher station, engaged in mechanical processing to go, which fully shows the customer's love and recognition of our products.
So for the crusher replacement cycle is long, Shandong Sanxiang Heavy Industry Co., Ltd. is how to maintain the steady growth of stone crusher sales business?
First of all: actively use customer word of mouth to develop new customers. Stone crusher sales this is different from ordinary products, customers in the procurement, often need to shop around, will also go to the site for actual investigation, comprehensive factors for the final decision. When they conduct site inspections, the reputation of old customers will be very important, just like the above mentioned General Zhang. A word from him, intentionally or not, will give a boost to our sales work. As a stone crusher manufacturer, if we deliberately tout our machine performance, it will cause customer disgust and inhibit sales, so make full use of the window effect of the production site of old customers, it will effectively promote the development of sales work.
Secondly: do a good job of after-sales service and improve the proportion of sales of stone crusher parts in the company's overall sales. Our customers don't buy machines from us, but spare parts have to be used. No matter how good the machine parts also have their service life, the wear cost can not be reduced. Shandong Sanxiang Heavy Industry crusher parts sales have been doing well for many years, but also by the majority of customers. Our factory casting workshop processing and production of high-chromium alloy hammer, wear-resistant leakage plate, protection plate and other machine accessories with high wear resistance, long service time, with its excellent quality gradually expand market sales, has become a part of the company's overall sales performance can not be ignored.
Third: actively explore foreign markets. For a long time, our company mainly developed the domestic side of the business, and later set up the Foreign trade Department. Now with the company's going out strategy, layout of the global market development, which undoubtedly for the company's stone crusher product sales increased a channel to improve sales performance.
In summary: In view of the characteristics of the long replacement cycle of stone crusher, Shandong Sanxiang Heavy Industry Co., Ltd. in order to maintain the stable growth of sales performance, in addition to actively use the word of mouth of customers, increase the proportion of crusher sales in the overall performance, but also to actively develop foreign market business. Now with Shandong Sanxiang Heavy machinery foreign stone crusher office opened one after another, I believe the company's sales performance will be a higher level.