How to locate the sales price of stone crusher and its accessories?
Any commodity out of the sale, its price is based on its pricing, on this basis, accounting for the costs, plus a certain profit, is a normal seller. In the past, when buyers and sellers obtained asymmetric information, many people would speculate and make huge profits. At present, buyers and sellers get more and more symmetrical product information, it is increasingly impossible to increase the price of products to obtain more profits. To make the appropriate sales price and earn the profit that should be earned is the long-term way to do business, on the contrary, it will be eliminated by the market.
In addition, many stone &rock crusher manufacturers often engage in vicious competition in the name of promotion, in fact, no matter how low the price of goods businesses are also to obtain a certain profit, Shouting the loss of business that is deceptive. The reason why they dare to buy their products below the normal market price, there is no doubt that they must be cutting corners, sacrificing the quality of the product to obtain short-term economic benefits, and the final result is that they can only deceive customers for a while, and will eventually be eliminated by the market.
Through the above analysis, we can make it clear that the sales behavior higher than or lower than the normal selling price of goods is not desirable, only to determine the appropriate selling price is conducive to the long-term and healthy operation of enterprise sales. So Shandong Sanxiang Heavy Industry Co., Ltd. production of crusher products and supporting accessories product price positioning is how to come?
Our company is now implementing a national unified quotation policy, in the development of stone crusher and accessories products sales prices, will consider a variety of factors, and strive to come up with the most reasonable price to our customers. Many friends reflect Shandong Sanxiang stone crusher plant's cruhser products and parts prices are slightly more expensive than other manufacturers, this is normal, first of all, because all the parts of our machine are real materials, in addition, our company is larger than the general crusher manufacturer scale, the proportion of costs is also the highest.
In recent years, labor costs are getting higher and higher, which cannot be ignored. Production of raw materials and other prices are not what they used to be, and many of the original profit margins are gradually eroded, so the company or according to the changes in the actual market conditions, some adjustments to product prices. Especially last year, the price of raw materials such as steel almost doubled, in order to ensure that the company's sales of stone crusher products can be profitable, several price adjustments were made, but as the market gradually became normal this year, many sales prices have been adjusted back, basically back to the level before last year's price adjustment.
The product sales price system formulated by our company is objective and reasonable after various arguments. First of all, as a stone crusher production enterprise, we must have a certain sales profit, otherwise we can not maintain the normal operation of the company. It is reasonable and necessary to set a reasonable sales price. Secondly, the company's price system is unified throughout the country, and it will be slightly modified according to the changes in the domestic market sales environment, and price increases and price cuts are based on reality.
Another to follow the pricing principle is that the company began to carry out the branding operation plan in these years, focusing on creating the "three Xiang" this corporate brand, in this process, the company continues to increase advertising investment and all aspects of operating expenses, which in the final analysis also have to be included in the production cost, which will raise the price level of crusher and parts sales.
In summary: Shandong Sanxiang Heavy Industry Co., LTD., as a crusher manufacturer with 30 production experience, the sales price positioning of the crusher and its accessories is still based on the principle of seeking truth from facts, all from reality. Over the years, although the price is slightly more expensive than the general small manufacturers, but we can ensure that the real price, the real material, which is also the fundamental reason for Shandong Sanxiang stone crusher supplier has been prosperous and won the support and trust of customers.